Russian sellers urge the Ministry of Industry and Trade not to introduce strict regulation of the sites. This was stated by the founder of the Mercatus school of sellers, Ozon ambassador and partner of SberMegaMarket and Yandex.Market Leo Shevchenko.
The day before it became known that the regional authorities asked the Ministry of Industry and Commerce to tighten the rules for the operation of online sites. In particular, it is proposed to force markets to disclose data that can accurately identify the seller. It is also recommended to introduce special escrow accounts, which will be paid after receiving the order.
Special attention was paid to the possible sanctions on marketplaces for the introduction of fees for the return of merchandise. From the point of view of sellers, this measure will contribute to more rational and responsible consumer behavior, Shevchenko emphasizes. Today, many customers order 5-6 models to choose from, and after trying on, they leave only one. The seller, in turn, has to pay all logistics costs.
In addition, there are cases of the so-called consumer terrorism, when the buyer deliberately spoils a thing and takes a part of it with him, for example, a belt.
The issue of product returns in the Wildberries market is discussed on an individual basis. The decision of whether someone should pay for a return is influenced by many factors, from the category of the product to the customer’s purchase history.
At the same time, the market has already encountered problems in this area. In the fall, the managers of the collection points complained that the site began to collect part of the funds for defective products from the collection points themselves.
Today, according to Mercatus, Wildberries analyze each controversial case separately, a special chat is created for this.
According to Shevchenko, the introduction of a fee for the service of returning goods is a measure that can improve consumer behavior patterns. Sellers will be able to plan their business more efficiently and include fewer costs in the final cost of goods on the market.
According to the Association of Internet Commerce Companies, in the first nine months of 2022, Russians spent 43% more on online purchases than in the same period of 2021.
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