The exit of foreign brands from the Russian market has opened up new prospects for no-name products from Russia and “friendly countries”. Online demand for some types of electronics and home appliances in January-February 2023 grew hundreds of percent year-on-year, up 684%, for Chinese HEC TVs.
The Price.ru aggregator shared prices and consumer demand data with RIA Novosti.
“After the exit of many foreign brands from the Russian market in 2022, the products of large well-known manufacturers began to be replaced by little-known Chinese, Turkish, Uzbek and Russian brands. Therefore, online demand is more actively redistributed to televisions, household appliances and smartphones”, it follows from the analytical materials.
The most impressive wave of interest is observed:
- to TVs: Chinese HEC (+684%), Hisense (+136%), TCL (+66%), Haier (+82%) and Uzbek Artel (+244%),
- to smartphones: Infinix (+476%), Tecno (+196%), Oukitel (+56%), TCL (+50%), Itel (+49%), Doogee (+19%),
- to washing machines: domestic Biryusa (+183%) and Kraft (+145%), Chinese Xiaomi (+41%) and Hisense (+73%),
- to refrigerators: Russian Aceline (+459%) and Dexp (+71%).
- to dog and cat food: Best Dinner (+763% and +701% respectively).
At the same time, the demand for proven brands LG, Bosch, Liebherr, etc. did not decline despite the financial situation of consumers.
Also among household products, Zubr lawn mowers and cultivators, Resanta pumps and generators, and hygiene and cosmetic products began to enjoy slightly more popularity.
Growth in some brands: Nevskaya Kosmetika shampoos (+51%), Every Day sanitary napkins (+63%), Chistaya Liniya deodorants (+111%), Visit condoms (+26%).
Author:
Ekaterina Alipova
Source: RB
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