In 2022, revenue from subscriptions to various content in Russia amounted to 180 billion rubles, of which 59.4 billion were multiple subscriptions. This is stated in the report of the Center for Strategic Research and ANO “Dialogue”, which is led by TASS.

Almost 25 million Russians used paid content subscriptions in 2022

Last year, 24.9 million Russians became digital content subscription owners. The leading positions are occupied by online cinemas. Its viewers in 2022 were 11 million people, and revenue was 40 billion rubles.

There were twice as many subscribers to music services: 22.6 million people. In 2022, such platforms received 7 billion rubles for subscriptions.

Also, a significant part is occupied by cloud services, 7.3 million Russians subscribe to them. And the annual revenue is estimated at 8.3 billion rubles. Only 330,000 people in the country have subscribed to services with access to electronic books. Revenue from literary services amounted to 10.5 billion rubles. At the same time, the report notes, the e-book market has nearly tripled from 2017 to 2021.

Subscriptions to various software are in high demand, the report does not indicate, however, it is noted that revenue from software subscriptions is estimated at 2.8 billion rubles.

The authors of the study point out that in the last three years, the number of users of subscription services has not stopped increasing. Since the end of 2020, the Yandex.Plus audience willing to pay for content has doubled. Revenue from paid video services quintupled from 2017 to 2021.

Summing up, one should take into account the fact that 18% of all Russian users have subscriptions that they do not use. Experts explain this by forgetfulness and the need to manually write off the monthly write-off of funds.

According to experts, by 2024 the number of Russians with subscriptions to digital content will reach 35 million.

Earlier it became known that online services can force to send notifications about the debit of funds for a subscription.


Natalia Gormaleva

Source: RB

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