The market volume for the delivery of prepared rations and kitchen kits in 2022 decreased by 4.3% compared to 2021 and amounted to 15.7 billion rubles, according to a study by Infoline, which was reviewed by RB.RU . This was the first drop in six years.
It is noted that since March 2022, the market for the delivery of prepared food rations has slowed down growth, in the second quarter it stagnated, and in 3-4 quarters it decreased.
Experts attribute the contraction of the market to a decrease in the real income of the population, greater price competition in the retail channel and public catering, limited promotional opportunities (mainly on social networks) and optimization of marketing costs.
“Since the end of September, the partial mobilization has had a large-scale negative impact on the sales of food packages, as well as a large-scale wave of emigration, which has affected the middle class and the richest Russians,” he notes. the study. says.
At the same time, according to Infoline forecasts, in 2023 the market will recover and even grow by 15% to 18 billion rubles.
The largest market share in the segment’s revenue structure is occupied by Performance Group: it represents 33.4%. Grow Food has 20.9%, Chefmarket has 8.6%, Elementaree has 4.3% and Justfood has 3%. The remaining 29.7% is divided among other market participants.
Author:
anastasia mariana
Source: RB
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