The Papa John’s pizza chain may remain in Russia after changing its name and separating from the American holding company, writes Kommersant. According to the publication, the owner of a master franchise in the Russian Federation has chosen a strategy for further business development against the background of an armed conflict on the territory of Ukraine.

“Kommersant” learned about the plans of “Papa John’s” in the Russian Federation to separate from the parent company

Last year, Papa John`s International stopped supporting its Russian business due to the outbreak of hostilities. According to the source of the publication, the chain will remain in the country, but will separate from the US Papa John`s International. A rebranding and a general change of concept is expected.

The updated Papa John’s logo has already appeared on the company’s website. The domain name operator is now Moscow-based Como LLC, replacing the former Cypriot PJ Western LLC 4 Papas. According to the Unified State Register of Legal Entities, Krina Selezneva is the owner of Komo LLC.

According to a source in the restaurant market, the main franchise owner and the parent company were unable to reach a consensus on how to exit the market. The source believes that there will most likely be no sale of assets. And the current team, headed by Christopher Wynn, will continue to lead the company in the Russian Federation.

Experts see advantages and disadvantages in such a scenario. According to RestCon CEO Elena Perepelitsa, breaking ties with the parent company can lead to a change in standards and spark customer complaints.

Franshiza.ru expert Anna Rozhdestvenskaya, in turn, believes that development without direct representation in the country creates more favorable conditions. As an example, the specialist calls Burger King.

While foreign brands continue to leave Russia, some domestic companies are growing and exploring new markets. In January, the first outlet of the national Dodo Pizza chain began operating in the United Arab Emirates.

All services and companies related to relocation on a single map

Author:

Natalia Gormaleva

Source: RB

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.

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