Microsoft wants to bring the Xbox store to all phones in the future

Apple and Google formed a software distribution “duo” through their mobile app stores. Who wants to change this scenario Microsoft plans to rely on European regulations to set up its own play store for mobile phones.

for Finance TimesPhil Spencer, head of Microsoft’s gaming division, explained that the European Union’s Digital Market Act could help big tech have its own app store. Expected to enter into force in March 2024, rule allows companies to have their own application platforms on iPhones and Android devices.

“We wanted to be able to deliver our Xbox and third-party content on any screen people wanted to play on,” Spencer said. Finance Times.

The manager says that Microsoft plans to create a scenario where devices are open to having apps from different trusted sources.. In this case, European law requires Apple and Google to open the systems to other companies.

Microsoft was already having issues with Apple over the Xbox Cloud Gaming app. The Cupertino giant required users to individually download the games available on the Redmond company’s cloud service.

Alternatively, the owner of Windows recommends that players access the platform via the Safari browser on iPhones and Macs. However, the process of playing titles is not as simple as downloading the app via the App Store.

Extensive investment in mobile games

Apple’s app download restrictions played a role in Microsoft’s decision to create its own play store. However, this is just one of the actions of the Redmond company in connection with its mobile games division.

Big tech has acquired several studios in recent years, including Activision Blizzard. While the merger deal has yet to be approved by regulators, the big tech company will retain the rights to key mobile games such as: call of duty mobile This candy Crush Saga.