Apple may have delayed mixed reality glasses; see the reason

Contrary to rumors, Apple’s mixed reality glasses should not be revealed during the meeting. WWDC23, It is planned for June. Analyst Ming-Chi Kuo, a reliable source on brand issues, suggests that the long-awaited device’s release has been delayed.

informant says big tech’ not too optimistic that headphone announcement will recreate surprising ‘iPhone moment’ Like in 2007”. Thus, the brand delayed the production schedule for about 2 months and shifted the start of the process to the end of the 3rd quarter of 2023.

Kuo states that the alleged move casts doubt on whether the mixed reality glasses will be unveiled to the public at WWDC23. Also, Apple would cut device shipments to just 200,000 or 300,000 units in 2023.

Seems like, the brand expects low demand for the product due to the “economic crisis and the readiness of the ecosystem and applications”. Another factor will be the high price of $3,000 to $4,000 (about R$15,300 in current direct conversion).

According to old leaks, Apple headset will be a premium device independent from other brand devices.. Thus, the mixed reality glasses would have two 4K micro LED displays, advanced sensors and a body made of lightweight materials.

After years of development and lots of behind-the-scenes delays, model should launch under the trade name Reality Pro. In addition, the product must use the unprecedented xrOS operating system.

High expectations and insecurity

Recently, Apple’s mixed reality headset was unveiled at an internal event for a group of executives. Despite the high expectations of the announcement at WWDC23, many big tech workers are skeptical of the device’s success.

If mixed reality glasses are left out of WWDC23, the only product the company has to announce will be the new MacBook Air with the M3 chip. Bearing in mind that the event for developers will be held from June 5-9, 2023.