According to the research, we are talking about nine Russian bloggers working on Instagram* and Telegram. Its revenues increased by 24%, or by 948 million rubles in total – 4.2 billion rubles.
As Izvestia wrote, these are bloggers: Valeria Chekalina, Alexandra Mitroshina, Ayaz Shabudtinov, Oksana Samoilova, Gohar Avetisyan, Elena Blinovskaya, Victoria Bonya, Inna Tliashinova and Nadine Serovskaya.
Moreover, the courses of bloggers or coaches that offer various solutions for quick results and even a miracle – personal, financial, social – are a collective product. According to ABA President Tatiana Ivanova, coaches do not work alone; they actually have strong teams of designers, marketers, analysts. In fact, this is a full-fledged work, emphasizing the purity of the viewer.
Meanwhile, the audience is ready to pay. “Information businessmen tend to offer quick solutions to financial and personal problems. Their customers are a warm audience that trusts them on social networks,” Ivanova explained.
Instagram acts as an advertising platform for its activities: on this social network, bloggers post evidence of the success of themselves and their courses, while Telegram already processes customers more closely. Communication takes place in the messenger, the courses themselves often take place in Telegram channels and in private chats.
The reason for the popularity of coaches is simple: In difficult times, they sell people the much-needed support that is a guarantee of a reliable future.
Source: Ferra
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