Google prepares new search with AI to avoid losing Samsung to Bing

HE Google It will race against time to improve. new artificial intelligence (AI) platform with functions directly integrated with the search engine and optimized for the tablet and smartphone environment. The reason for this rush is the fear that companies currently adopting the search platform will switch to the competitor’s search engine, which is already more advanced in integration.

according to the newspaper New York Times, Samsung “considered” switching binNow working with ChatGPT on all Galaxy series devices. Loss of contract Google “switch to emergency mode” In order not to lose the 12-year alliance with South Korea.

Google’s answer

Google’s first innovations in terms of mobile searches using AI should be presented at the company’s Google I/O 2023 event scheduled for May this year. There are currently no details on exactly what will be presented as teams are hastily called in to speed up the work.

One of the main facades Project Wizard, there will be a set of new AI capabilities for search results with more complete and accurate answers. About 160 people He is working on the project that has started to be tested within his own body.

In addition to a fully functional chatbot in search, possibly depending on the platform poetcompany a learning assistant for better use of artificial intelligence. One Illustration generator on Google Images and other tools will also be under development.

But whether this will be enough to convince Samsung and other partnerships not to rebrand Bing as the search and artificial intelligence standard is unclear. The companies that followed the original report did not comment on the matter.