In 2024, VTB will begin to actively offer products for customers of the mass segment. For citizens with incomes up to 40 thousand rubles, loans for small amounts, specific programs for families with children and pensioners will be launched.
They will also develop installment plans (BNPL), payday loans, savings products, Interfax reports with reference to Anatoly Pechatnikov, deputy chairman of the state bank’s board.
He connected the turn towards a new audience with the fact that they see great growth potential in the group in this area, since VTB’s market share in the wealthy segment is already over 30%.
According to the Federal State Statistics Service for February, the average salary in Russia amounted to 65.1 thousand rubles.
- In February, VTB considered the social networks VKontakte and Odnoklassniki to launch online banking on them. The organization already provides this type of service on Telegram. The bank is looking for new sites as its apps have been removed from the App Store and Google Play. Banks are looking for new platforms to launch online services as the App Store and Google Play have removed their apps. This was faced, in particular, by VTB, Sberbank and other banks that fell under the sanctions.
Author:
karina pardaeva
Source: RB
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