Taking advantage of the start of the festive season, some of which are broadcast on the platform in the United States and Europe, YouTube, Two new music ad solutions to make it easier for brands to connect with Gen Z. The tools, announced this Wednesday (26), were developed with artificial intelligence (AI).

One of Google’s innovations for video service advertisers. Gen Z Music pack It relies on the platform’s AI-powered signals. From the algorithm it is possible to identify the main music trends among people aged 18 to 24 years.

Available in long video and audio, this option allows brands to align their ad campaigns with songs that don’t make it into Gen Z playlists, so advertisers can connect songs more strongly with their audience.

According to the company, YouTube’s Generation Z Music ad solution brings brands and fans closer to the most popular artists among youth, such as Rosalía, Bad Bunny, and Doechii. Additionally, the innovation exposes advertisers to content about past achievements and underground artists that are equally loved by this age group.

Trending Songs on Shorts

YouTube’s other AI-powered ad solution, scheduled to be available “in the coming months,” targets users of the big-tech short video platform. official Trending Music in ShortsThe novelty works similarly to Gen Z Music.

The idea is to leverage the YouTube Shorts algorithm so that advertisers can connect with the public who are increasingly using this version of the video service. According to the company, there are approx. 1.5 billion users per month are connected to Shortswith over 50 billion daily views.

Source: Tec Mundo

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