The average iPhone sales price is usually higher during the holiday season or launch month, which makes this achievement even more impressive.

The iPhone 14 Pro and Pro Max models were the most popular this year, while the standard models were less popular than expected due to minimal changes in design and features. Now Apple is focused on developing the iPhone 15 Pro models. Less than five months before the iPhone 15 goes on sale, Apple will need to introduce innovative new features to continue the trend of record high average prices.

Source: Ferra

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