The study found that 43 percent of respondents had little or no understanding of the concept of application data monitoring. Typically, people misunderstood the purpose of tracking, mistakenly believing it was necessary to enable app functionality or improve user experience (data sent by apps allows companies to target ads to smartphone users).
The study found that the most common misconception (24 percent) was that tracking was associated with transmitting data about the physical location of the device, not tracking the use of apps and websites.
Since April 2021, when Apple introduced App Tracking Transparency, iPhone users will receive a pop-up prompt when they open an app, asking them to allow their activity to be tracked. A similar feature is also available on Android smartphones. Disabling tracking prevents companies from tracking app and website usage, thereby protecting your data from targeted advertising and sharing it with data brokers.
Source: Ferra
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