Amazon could be the next big tech to embrace artificial intelligence (AI), following in the footsteps of Google and Microsoft. as described by Bloomberg this Monday (15), The company plans to add ChatGPT-style technology to the online store’s search engine.
The plans of the company founded by Jeff Bezos were found in the job postings published recently. In one, the tech giant is seeking a senior software development engineer to “reimagine Amazon search with an interactive conversational experience.”
The giant retailer job description says: New search engine will help consumers find answers to their questions more easily. In addition, the functionality will have a product comparator and be able to display customized recommendations for each customer.
The contractor for another vacancy posted by Amazon is said to be part of a “new artificial intelligence initiative” to reinvent the way products are searched by leveraging “state-of-the-art deep learning techniques.” According to the publication, company spokesperson Keri Bertolino confirmed the investment in productive AI, but did not comment on the work.
Optimized experience
With Adding ChatGPT-like technology to Amazon search, the company could introduce a new customer experience, as Andy Jassy, the company’s CEO, commented in April. The virtual store’s search engine has come under criticism for displaying many advertisements and sponsored content.
It’s worth noting that more than half of consumers in the United States started their product searches on the Amazon website, even surpassing Google, as a survey conducted this year by Jungle Scout revealed. In this way, system improvements may have the ability to attract even more buyers.
While big tech’s first productive AI deployments are accompanied by errors in answering fundamental questions, technology has demonstrated the potential to help Internet users find their favorite products.. Some of the improvements added to Bing with ChatGPT are one example.
Source: Tec Mundo
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