Startup Telly has developed a new business model for using TVs. It provides a profit from each device sold for as long as it works. 4K TV of anyone in exchange for the consent to watch ads on an additional screen on a permanent basis. This approach seems interesting, rather than satisfies some aspects of security.
The fact is that we are talking about targeted advertising. Advertisements about the high requirements for users, you need to get different No information or not. TVs will collect and transmit data to the server for file processing.
Devices from Telly get a 55-inch screen and an additional screen, separated by a soundbar. It is on the additional screen that advertising content will be displayed.
If the user decides to collect data and keep the TV behind him, he can throw away $ 500, this is because of the number of experts, because of its reliability. Launch a screen for yourself to display ads on the main display as well. This can be not only content, but also surveys, where gift cards for the content of streaming servers will be offered as prizes. As a bonus, along with the TV, they receive Android TV, a microphone and a camera for streaming video as a gift.
Telly’s plans are set. In the coming year, the company is going to give away about 500,000 TVs, in the future – 1,000,000 pieces a year. This was meant to undermine the established business model of the big players. The only question is how successful the idea is implemented in Telly, and in complete satisfaction. The first shipments of “free” TVs should begin this in summer.
Source: Tech Cult
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