Nubank completed ten years of operation this May and even boasts outstanding numbers such as: 75 million customers, 6,000 employees, R$736 billion profit and R$24.8 billion revenue in Brazilits founders claim that the company is “just getting started”.

The company, which started its operations in 2013, where almost no one knows the concepts of digital banking or fintech, is proud of being “copied” by its competitors. If back then the goal was to make people’s financial lives easier and less bureaucratic, now the goal is to offer a wider range of services and personalized conditions.

At an event held at Nubank’s headquarters in São Paulo this Thursday (18), co-founder Cristina Junqueira is currently institution seeks growth in segmented areas.

“We still see room for growth in high income and so we’re going to bet. [cartão] ultraviolet. There is another segment that we find very interesting, the underage, and that is this public who needs help to gain financial autonomy.”

Pointing out that this is the factor that brought the company to where it is today, Junqueira argued: customers will continue to be the center of the business. “There is no other company that cares and invests in customer experience as much as we do,” he assured.

Artificial Intelligence Betting

David Vélez, founder and CEO of Nubank, The company has already developed solutions with productive Artificial Intelligence. In-house teams are working on such projects, but the manager chose not to give too many details.

Vélez said artificial intelligence is considered a priority for the bank, as it “opens up opportunities to democratize access to services and products,” as in many sectors of the economy. And Nubank’s artificial intelligence can be fully used to communicate with customers.

“We had two major evolution platforms before, the internet and smartphones. Now we will have the third one which is artificial intelligence and I believe it will be the most transformative. Artificial intelligence will change the way people do everything”, bet Veles.

Nubank

He even stated that the new technology would reach people much faster in this regard. Although broadband internet takes almost a decade to become popular and smartphones around 5 years, artificial intelligence is already very accessible.

“Everyone already has a cell phone in their pocket, so basically everyone already has cell phone access. [a ferramentas com IA]” he argued.

think aloud

Nubank executives claim that the future of the company is promising despite challenges such as strong competition and macroeconomic issues that have forced the brand to even layoffs.

Despite this, they have strong confidence in the growth of the brand due to several bottlenecks in financial services that only Brazilians do not have. In this sense, fintech looks to other countries and doesn’t even rule out going into the competitive North American banking market.

“We are currently in the three most relevant countries in Latin America. [Brasil, Colômbia e México] it already covers 65% or 70% of the region’s GDP. And you start to fall into smaller markets that haven’t changed the equation much. We still have no answer as to where and when to go,” Vélez argued.

Nubank

Regarding the local scenario, Junqueira said that the experience accumulated over these 10 years does not show any insurmountable obstacles in the race with traditional banks, the so-called “banks”.

In this context, he claims, the main challenge is to continue to “deserve customers”. After a while he asked if It is possible that Nubank is the main financial institution in Brazilco-founder determined: “why not?”.

Source: Tec Mundo

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I am a passionate and hardworking journalist with an eye for detail. I specialize in the field of news reporting, and have been writing for Gadget Onus, a renowned online news site, since 2019. As the author of their Hot News section, I’m proud to be at the forefront of today’s headlines and current affairs.

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