Rather than relying on cross-app device identifiers such as Advertising IDs, Privacy Sandbox evaluates users’ interests and temporarily stores them on their devices. This new feature, which has been available since February, allows users to choose and customize their advertising preferences. And as reported, some Android users have already “flyed” an invitation to beta test this feature.
The Privacy Sandbox page displays a simple toggle that allows users to view and block specific interests and apps that rate those interests.
Google emphasizes that while most users will not see a significant change in their ad experience, they will have more opportunities to influence the ads they encounter.
Source: Ferra
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