After the departure of foreign car brands, social media users more frequently discussed
Lada Scholarship. The cost also affected the popularity – this is one of the few models worth up to a million rubles. The top three also included Lada Vesta, Moskvich 3, Lada Priora. This is stated by the study of SberMarketing and SberAvto, the results of which were reviewed by RB.RU.
The main age of Russian car owners is from 25 to 44 years, they make up 60% of sales. The age category from 45 to 64 years old represents 35% of the market, the remaining 5% of buyers are young people from 18 to 24 years old.
The majority (79%) drive a car every day and several times a week: 18%. The remaining 3% use cars less frequently. 34% of owners dedicate themselves to tuning their car.
Data on the Russian segment of social networks was analyzed using the Medialogy media and social network monitoring system for the period from October 1, 2022 to April 20, 2023.
Author:
karina pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
