iOS 17, the new version of the iPhone operating system, is full of small features that promise to improve user security and privacy. Many of them are definitely in Apple applications, and one of the most interesting is Link tracking protectionrecently discovered makrumura via developer beta.
This feature, in particular, is able to determine whether any link is received through the Messages app, Mail, or through Safari private browsing., has some tracking code (tracker). A code that for many may go unnoticed. If this link includes it, iOS 17 removes it automatically to prevent companies or advertisers from tracking user activity on different websites. Of course it saves the rest of the URL so that the page can be accessed.
Namely, many companies, especially advertisers and the like, include some sort of code in the link. This allows them track the navigation that users make on the websiteto later show ads related to what they were viewing or searching for. This is somewhat similar to cookies, but with one important difference. Checking if a link contains a tracking code is more difficult than simply rejecting cookies on a web page.
iOS 17 just got more private
In order for advertising companies to measure their ad impressions in Safari Private Browsing, the company has developed private click measurement system. So in iOS 17, businesses will be able to see the conversion rates for their respective campaigns, but won’t be able to see the individual activity of each user.
In any case, this is not the only privacy and security-related innovation that Apple has included in iOS 17. Safari, in fact, is now private browsing accessed with face ID or unlock code. Apple will also notify the user when the app has accessed photos for several months. iOS 17 will show a notification on the screen with the option to choose whether we want to keep this access. Or if instead we want to limit it.
Apple, let’s remember, also includes an option that allows the user to choose whether they want the app to track their movements or not in order to display relevant ads. Yes, this feature has been available in iOS for several months now, so you don’t need to update to iOS 17 to use it.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
