Apple does not expect iPhone sales to increase in 2022

Apple seems to be showing you realistic iPhone production targets for 2022 and counting, according to reports. bloombergthat sales this year will not improve compared to 2021. The aforementioned media claim that the Cupertino company was also affected by market difficulties, and therefore, will keep production “unchanged” despite the exciting news that could come with the iPhone 14..

Sources familiar with the situation say Apple is asking suppliers to assemble several 220 million iPhones by 2022an amount very similar to what the company led by Tim Cook requested in 2021. This is much lower than analysts predicted, which put production at around 240 million units due to various improvements to the iPhone 14 over the iPhone 13. These include a new front bezel design, a base model with a 6.7-inch screen, and the inclusion of a bezel with technology ProMotion in four versions of the iPhone.

Although WithiPhone sales are expected to pick up towards the end of 2022 due to the launch of the iPhone 14, which could arrive in September. There are a number of factors that can cause Apple not to improve its production. One of them is problems and supply chain restrictionscaused by restrictions in China due to the outbreak of COVID-19. The company actually warned after the release of its 2022 fiscal first quarter results that logistical issues would impact sales, with sales falling from $4,000 million to $8,000 million for the next quarter.

War in Ukraine and inflation: other reasons for the “flat” iPhone production this year

Added to the lack of chips War in Ukraine and loss of clients in Russiagiven that the company has stopped selling its products and offering its services in the country under the chairmanship of Vladimir Putin. Inflation This is another issue that Apple is facing and will result in lower iPhone production than expected.

We must also take into account that Apple’s predictions may also be inaccurate. This could force the company to cut production even further — something that happened after the launch of the iPhone 12 mini. Or, to increase it in the event that demand is greater than expected. In any case, and as suggested by Ming-Chi KuoApple has every reason to meet the production targets of the iPhone 13.

Kuo, on the other hand, also emphasized that iPhone 14 launch is still on the right track, despite the supply chain restrictions the company has in China. Wait, yes, the delay in the release of the iPhone 14 Max, the model that will replace the iPhone mini this year. Thus, this version may have been sold later.