Chinese electronics manufacturer Xiaomi and traditional German photography brand Leica have announced a strategic partnership for the launch of new products. With the alliance, Xiaomi will launch smartphones based on the company’s lens technology, which specializes in photography.

Must be the first fruit of unity It was announced as early as July 2022. Apparently, it will start with the partnership Xiaomi 12 Ultraalready leaked and photo components confirmed.

According to the announcement accompanying the poster below, Xiaomi says the duo “share the same ideas about mobile photography” and that both will follow technical revolutions and aesthetic improvements throughout the collaboration.

In recent years, Leica has also become known for its long-term partnership with the Chinese. Huawei, in highly acclaimed mobile photo sets, such as the Huawei P30 Pro. In addition, it also tried its own venture in the mobile phone market last year – but only with a model called the Leitz Phone 1, whose distribution is quite limited.

In the statement, there is no detail about the duration of this cooperation with Xiaomi. There’s also no word on what components Leica will act on and whether it will also encourage software innovations.

20% Closed

Image: Smartphone Xiaomi 11t, 128 GB

Image: Tecmundo Recommends

With an octa-core 2.4GHz MediaTek Dimensity 1200 processor, it’s a more affordable yet still powerful option for a device like this.

BRL 2,180,74

Source: Tec Mundo

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