iPhone 15 is successful: It surpasses iPhone 14 in reservations
It seems that the iPhone 15 is doing well, surpassing the iPhone 14 in the number of bookings, especially the iPhone 15 Pro Max.
The iPhone 15 has been available to reserve since last Friday, and it looks like First bookings are successful. According to a new report by analysts marriage bush, 10-12% more pre-orders for iPhone 15 He said that they had an iPhone 14 in the same period last year.
But that’s not all marriage bush He predicts that the iPhone 15 Pro Max will be the best-selling model at the start of this sale, and the iPhone 15 Pro is also in a good position. This is a trend we’ve seen on the iPhone 14 Pro throughout this year.
The mix leans heavily towards the iPhone 15 Pro/Pro Max, with the Pro Max being extremely strong in the US, China, India and parts of Europe. This is a clear positive for Apple, as ASPs will be a big tailwind for Cupertino in this iPhone 15 cycle; Our ASP expectation has been in the ~$925 range and around $100 in the last 12-15 months. Professional mixing model.
As they mentioned, It’s great news for Apple that the most expensive iPhones are bestsellers Because the average value of each iPhone sold is higher. This may be even more important than the improvement in sales.
iPhone 15 is being reserved. More from iPhone 14
An increasingly higher update period
Analyst Daniel Ives says: The upgrade cycle, the average time it takes for an iPhone user to upgrade to a new model, now reaches four years. This means that up to 250 million iPhone owners worldwide are in this window to buy a new iPhone.
Also it seems Sales in India increase for new iPhone 15It is very important for Apple, where growth in the country is around 25 percent, to expand into new markets. While China was one of the markets where Apple wanted to establish itself years ago, this opportunity has now moved to India.
We think pre-orders in India are close to 25% on a year-on-year basis, and they look strong externally as well, which is important for China as well. Despite growing skepticism on the street, we believe Apple’s market share gains will remain steady in China this iPhone 15 cycle.
It is true that this analysis is based only on guesses. Only Apple knows the real iPhone 15 reservation numbers. For this type of analysis, companies use a variety of methods; for example, some pay a large group of users to allow email scanning of purchase receipts.
Source: i Padizate
