A historical event took place in 2023: Apple surpasses Samsung in smartphone sales According to the report prepared by IDC. This is a very difficult thing to achieve as Samsung sells all kinds of smartphones while Apple only focuses on high range with its iPhones. Apple finished the year as the brand with the world’s largest market share.

This is mainly due to the global decline in the smartphone market. Samsung sold 13.6 percent less It’s about already bad smartphone sales in 2022. However, Apple managed to increase its sales figures by an enviable 3.7% compared to 2022.

According to IDC Tracker, Apple ranks first in the smartphone market in 2023 with record market share, despite the overall market falling by 3.2%

Apple sold more smartphones than anyone else in 2023

Apple sold more smartphones than anyone else in 2023

With For the first time in its history, Apple managed to become the manufacturer that sold the most smartphones in a year.A position that Samsung has always occupied in recent years. Apple finished 2023 with a market share of 20.1%, selling a total of 234.6 million smartphones; This was a growth from 2022 data, when it sold 226.3 million smartphones.

Samsung ranked second with 226.6 million smartphone sales in 2023 It has a share of 19.4%, a decrease compared to the 262 million smartphones sold in 2022. Xiaomi completes the podium with 145.9 million smartphone sales and has a share of 12.5%, but is also down from the 153 million it sold in 2022.

Apple leads smartphone sales for the first time in a year

Not only is Apple the only player in the top 3 to show positive growth every year, but it also ranks No. 1 every year for the first time in history. All this despite increasing regulatory challenges and renewed competition from Huawei in China, its largest market. Apple’s continued success and resilience is largely due to the growing trend of premium devices, which now account for more than 20% of the market, driven by aggressive trade-in and interest-free financing plans.

HE Smartphone market down 3.2% in 2023But Samsung and Xiaomi fell more percentage points. But Apple has grown a bit; This, combined with the enormous number of competitors, always guaranteed first place, according to available data. IDC.