Incredible example of Japan: The country where more than half of smartphones are iPhones

iPhone represents 51.9% of the smartphone market in Japan!

iPhone has led the Japanese market for 12 years

There are countries where the iPhone is the undisputed king of the market. Of course, the United States, the homeland of the company, is one of them and is right behind it. Japan. The thing is that the Asian country and those with the bitten apple have maintained a special relationship since 2008, when the iPhone emerged to offer different features of its product, surpassing local suppliers and positioning itself as the number one. The landscape hasn’t changed much since then, and iPhone has maintained its lead.

iPhone was the best-selling smartphone in Japan in the fourth quarter of 2023, according to International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker. During this period, iPhone sales in Japan reached 8.3 million units and iPhone sales were realized for the first time. they exceeded 8 million shipments compared to other quarters of the same year

iPhone is king in Japan

Despite Smartphone shipments decreased by 3.5% compared to the same period in 2022Apple maintained its leadership in the smartphone market with strong demand for the iPhone 15 series.

For this reason, It’s been 12 years since Apple’s iPhone topped the smartphone sales chart in Japanand in recent years it has regularly managed to sell between 49% and 51% of all smartphones in the country. This percentage figure continues into the fourth quarter of 2023, according to IDC. Apple represents 51.9% of the market.

Followed by Apple Sharp took second place in the market It has a steady following in the upper segment with its affordable smartphones. However Google generated the highest profits and saw growth in the second quarter of 2023. Other global suppliers such as Lenovo and Xiaomi, which acquire FCNT, will strengthen their presence in the Japanese market.

Table of best-selling smartphone brands in Japan

Apple leads Japan’s five most popular smartphone companies

As for the leadership of Apple and other foreign companies in Japan, IDC Japan market analyst Masafumi Inbe explained some of the features that benefit this panorama as follows:

“Japan has been a market where local suppliers are extremely strong. But with the smartphone market increasingly competitive, local vendors in Japan are finding it increasingly difficult to compete with global vendors in terms of product development and competitiveness, including foldable smartphones and smartphones with artificial intelligence.

Japan’s technological power is known worldwide, but when it comes to smartphones, they leave it to the best.

Source: i Padizate

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