Graph showing why Apple, Google and Microsoft are making it so difficult to use another browser

For many years both Manzana How Google And Microsoft have restricted the use of another default browser on their operating systems in favor of their own. And while the three companies justify this by saying it gives users a better experience and better ecosystem integration, there’s another reason why these three big tech companies make it difficult to install third-party browsers. And this graph provided by Brave Software confirms it.

The graph in particular shows that one of the reasons Google, Apple and Microsoft have made it difficult to switch browsers for years is part of a strategy to block competitors. Well, apparently users prefer an alternative to the ones that each company offers by default.

As reported by the aforementioned software company, the number of downloads of the Brave browser has increased significantly since March 6 last yearwhen the European Union Digital Markets Act came into force, requiring large companies to make it easier to use third-party browsers.

From this date Apple releases iOS 17.4. browser selection window when the user first logs into Safari, allowing him to easily choose between alternatives. And only Brave, one of many browsers that appear on Safari’s list of additional options, experienced a peak of 11,000 daily installs.

For now, Apple is the only company that offers a browser selection window. when a user logs into their own company. It’s likely that if Google and Microsoft implement this change in Chrome and Edge, downloads for other browsers on their respective operating systems will also increase significantly.

These are browser requirements that should be used as an alternative to the Apple browser.

Brave Software also said that in order for a browser to appear on the list of Safari alternatives, it must meet a number of requirements. Among them, have more than 5000 downloads in the App Store a year earlier and only in the European Union. Additionally, if a company has developed multiple browsers and both meet the first requirement, only the one with the most downloads may appear on the list.

On the other hand, the position of browsers in the list that Apple shows in Safari when a user updates to iOS 17.4 it’s accidental. The 11 most downloaded Safari browsers for the previous year also appear.

Offering an alternative to your browser is not the only step companies must take to comply with the Digital Markets Act. They should also allow third-party app stores, as well as open up NFC so that other payment platforms and wallets can use it. Apple also plans to allow apps to be downloaded from the Internet.