Apple is in talks with Google and OpenAI to integrate ChatGPT or Gemini into iOS

Apple is in talks with Google about integrate your Gemini artificial intelligence model into iPhoneIt turned out Bloomberg this Monday. The company, co-founded by Steve Jobs, has also been in talks with OpenAI to explore a similar path, but with GPT-4 (the AI ​​model behind ChatGPT).

Bloomberg assures that the purpose of such negotiations is to ensure that these models promote some of the new features coming to iOS this year, but does not reveal more detailed information about them. It mentions that they will be powered from the cloud instead of being processed locally.

Thus, the agreement will be similar to the one Google struck with Samsung, whose recently launched Galaxy S24 offers some features based on Gemini artificial intelligence models. It would also be similar to what Microsoft is supporting with OpenAI, whose models are the driving force behind Copilot, an artificial intelligence that is gradually being rolled out across all of the US company’s products.

Apple seeks alliances for AI train

While the adoption of Gemini would certainly be a surprising move, it This won’t be the first time Google and Apple have worked closely together. to develop new features. In the early days of the iPhone, Mountain View contributed to both the development of its own Maps application (which used information from Google Maps) and the development of YouTube (which came pre-installed on the system). Likewise, Google has been the default search engine for iPhones for many years thanks to a multi-million dollar agreement between both parties.

However, this move leaves several questions up in the air. What will it be like branding And how will integration with the iPhone’s own operating system (iOS 18) be carried out? How will these features coexist with the ones Apple is reportedly developing internally, according to recent leaks? Why did Apple have to turn to Google (or OpenAI) instead of developing it in-house?

None of these questions seem to have an answer at this point, at least not the ones that have become public. We’ll likely have to wait until WWDC 2024 – which should be held in June if the usual scenario is followed – to learn more details about Apple’s plans for artificial intelligence, iOS 18, and proposed agreements with OpenAI or Google.