Apple’s roster of creative ads for the iPhone continues to grow. newest production Highlights the storage capacity of iPhone 15 It a solution to one of the dilemmas that many users often encounter when managing their photos depending on the storage capacity of their devices.

Titled “Don’t Let Go”, the ad focuses on the device’s storage space, Highlighting 128GB of available space on base models.

Latest iPhone ad focuses on storage capacity

In the approximately 40 seconds that the ad lasts, the user must make an important decision.

It all starts suddenly with the protagonist looking at his photos on his iPhone. Each photo on the device features Terrace Martin, Mr. Talkbox and PJ Morton’s song “Don’t Let Go” is sung. In the end, the man decides not to delete his pictures. The ad ends with the slogan “So much storage for so many photos.”

iPhone users pay more for more

Although Apple implies that the experience on basic storage models does not need to be different, users are not so optimistic. According to a recent CIRP report, users are preferring iPhones with larger storage. So, for example, if they have a 128 GB iPhone 12, they prefer to buy a 256 GB iPhone 13.

CIRP (Consumer Intelligence Research Partners) analysis for the quarter to September 2023 shows: 44% of iPhone buyers chose to upgrade to a version with more storage capacity Starting with an iPhone model with basic storage capacity.

Right now, Three iPhone 15 models can be purchased with 128 GB storage capacity. Starting price of each:

• iPhone 15 128GB: €959.
• iPhone 15 Plus 128 GB: € 1,109.
• iPhone 15 Pro 128 GB: € 1,219.

As curiosity, Apple increased the storage capacity of iPhone 15 Pro Max by the end of 2023 There is a switch from the 128 GB basic model to the 256 GB basic model and its capacity increases up to 1 TB. iPhone 15 Pro Max is available at prices starting from €1,469.

If you are not keen on this trend and your iPhone model is 128 GB, your photos may not be very important, but according to Apple, you can store them without any problems.