The official launch of Apple’s new iPad devices is the perfect excuse to discover how often consumers buy new iPads. Yesterday, May 15, the new iPad Air and iPad Pro went on sale in Spain and the rest of the world. How long will they last your buyers?

Some consumers keep their new devices for more than 3 years before changing them for the next generation. But others upgrade their iPads every year. A new study from analytics firm CIRP details how often a new iPad is purchased.

The study covers the last 3 years between 2022-2024 and iPad update cycles Apple customers

Too many consumers keep their iPads for 3 years or more

The two new iPad Pros are the most powerful in Apple history

According to data collected by CIRP (Consumer Intelligence Research Partners), there is a large percentage of consumers waiting for the launch of the new iPad Pro series and the 2024 iPad Air series to refresh their tablets.

Those who purchased a new iPad in the last three years They wait longer and longer Before you replace your iPads.

Average consumer iPad upgrade cycles

CIRP research appears to suggest Apple’s iPad is increasingly durable. Advances in technology and improvements in the design of next-generation iPads mean consumers are taking increasingly longer to replace their tablets.

In 2022, only 28% of consumers kept their iPad devices for 3 years or more. This figure increased to 36% in 2023. The proportion of this consumer group continued to rise to 40% in 2024.

How often Apple users renew their iPads, data from CIRP

On the other hand, buyers who keep their iPads for 1-2 years Reduced from 34% to 25% in the last three years.

In mid-2023, CIRP company shared a study on how long Apple users keep their iPhones. In this case, the numbers were much tighter in the last three years. iPhone update cycle average reflected this Only 31% of consumers replace their iPhone every three or more years.

These are figures for Apple consumers’ average iPad upgrade cycles. So how often do you refresh your iPad?