Apple is receiving great response from consumers in the market. A few months ago, the iPhone 15 boosted Apple sales by 32% in Spain, and according to the latest reports from Counterpoint Research, demand now appears to be spreading to the rest of Europe.

The analytics firm recently shared a study showing the growth of sales figures in Europe in the first quarter of 2024. Apple’s iPhone remains in second place in a tough market dominated by brands like: Samsung, HONOR, Xiaomi and realme.

The European market is starting to show itself signs of recovery after experiencing a huge decline in the last few years.

Smartphone sales figures in Europe in the first quarter of 2024

The year 2023 was quite tight for smartphone manufacturers in Europe. Sales fell with very weak figures. Now the market is starting to recover With the help of Samsung and Apple, which came in second place.

Both the iPhone 15 and Galaxy S24 and other next-generation smartphones helped increase sales figures in the first quarter of 2024.

Sales figures for the first quarter of 2024 in Europe, Counterpoint Research data

manzanadespite decreasing sales %one Compared to the same period of the previous year, it increased the growth in smartphone sales in 2024 with a market share of 2024 TL. 25% and secures second place just below SAMSUNGgrown up 7% and came together 32% Sales figures in Europe.

For your part, Xiaomi ruined your growth %11th Compared to the first quarter of 2023, the Chinese manufacturer 18% However, we see that the biggest growth is reflected in sales figures. HONOURrose a little 67% compared to last year’s numbers.

iPhone continues to increase sales figures in Europe

Better or worse months may come, but Apple is always there to show why it is one of the leading companies The Californian company of the smartphone industry shared its financial results for the first quarter of 2024 in February and reported that its total revenue was 119,575 million dollars.

While tablet sales were very low last year due to the lack of introduction of a new iPad model, Apple’s iPhone managed to achieve a large increase in sales. $69.7 billion It recorded a growth of 6 percent compared to the same period last year.

Major hardware innovations introduced in iPhone 15 helped the smartphone increase sales figures in Europe. If Samsung didn’t have a large catalog of low- and mid-range smartphones that contributed to Android’s fragmentation, Apple would likely retain first place in Europe. Let’s see how the second quarter goes!

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