Apple continues to demonstrate its dominance in the smartphone market with a prominent presence on the list The top 10 best-selling models of Q2 2024, mostly iPhonesAccording to Counterpoint data. But despite its undisputed leadership, the Cupertino company faces some challenges and changes in its strategy.

According to this source, iPhone 15, 15 Pro and 15 Pro Max models ranked higher in the rankingsThis solidified Apple’s position as the most popular smartphone manufacturer worldwide. However, there is a slight decrease in the market share of the 15 series models compared to their predecessors, indicating possible market saturation or increased competition from other manufacturers.

Apple to lead the premium segment in the second half of 2024

While the iPhone 15 has the largest share with 4.1%, the iPhone 15 Pro Max is second with 3.7% and the iPhone 15 Pro is third with 3.1%. This reflects the results of the second quarter of 2023, when the then-top iPhones (iPhone 14, iPhone 14 Pro Max and iPhone 14 Pro) were in the same positions. However, this 2024 saw each model’s share decrease by 0.1%.

Another striking point according to current figures is the decline. The position of the iPhone 14, left behind by many models of the Samsung Galaxy A series. This change reflects a growing trend towards the mid-rangeWhere Samsung has managed to gain ground with more affordable devices and attractive features.

iPhone 14 sales decline can be attributed to various factors such as. The introduction of the new 15 series will bring inflation and economic uncertainty in some marketsas well as more competition in the mid-range segment.

In the second quarter of 2023, the iPhone 13 ranked fourth with a share of 2.6%. In the second quarter of 2024, The iPhone 14 only reached sixth place with 1.6%, while the Samsung Galaxy A15 4G fell short in fifth place (1.8%) The A15 5G ranks fourth on the list (2.0%).

The rest of the Q2 2024 list includes the Samsung Galaxy A55 in seventh place (1.5%), the Xiaomi Redmi 13C 4G in eighth place (1.5%), the Galaxy S24 Ultra in ninth place (1.5%), 4%, and the Galaxy A05 in tenth place (1.4%).

Best-selling smartphones in Q2 2024 Q2 2023

Despite this outlook, Apple remains a dominant force in the smartphone market. But there is no doubt that Increasing competition in the mid-range segment represents a new challenge for Apple. To address this, the company may consider lowering the prices of its older models or launching new devices with more attractive features at more competitive prices.

You can follow iPadify yourself On Facebook, WhatsApp, Twitter (X) or check our Telegram channel to stay updated with the latest tech news.