According to Tim Cook, Apple Intelligence has been in development for many years.

Tim Cook explains how long Apple Intelligence has been in development. Apple’s CEO has confirmed that plans to create artificial intelligence began several years ago, with the release of one of the most controversial mobile phones. Cook said that while the world learned about the potential of Apple Intelligence during WWDC 2024, Its origins occurred during the last decade..

In an interview with WiredTim Cook shared some secrets about his artificial intelligence and plans for the future. It’s no secret that Apple is behind in the AI ​​race compared to OpenAI or Google. That doesn’t bother Cook, who has previously stated that They are not interested in coming first, but in doing everything well..

Contrary to what some may believe, Cupertino’s plans to create artificial intelligence are not recent. Apple Intelligence is not an afterthought or a reaction to the technology’s explosion in popularity. Tim Cook showed that In 2017, Apple realized that generative artificial intelligence would be the next big thing. industry.

“I wouldn’t say it was a moment of revelation. It grew like a wave or like a clap of thunder,” Cook said. “In 2017, we introduced a neural engine into our products. It was already clear that artificial intelligence and machine learning were of great importance.” “It became clear that we would have to involve a lot of people in this, that this would be a new era for our products.”

The moment Tim Cook is talking about A11 Bionic chip launchthe first app to feature the famous Neural Engine, which brought more efficient neural networks and machine learning to the iPhone. The first phones to implement this technology were the iPhone 8, 8 Plus and iPhone X.

Apple Intelligence began to take shape after the launch of the iPhone X in 2017.

Although Tim Cook calls 2017 a turning point for artificial intelligence, Apple has been working on this technology for a long time. The most obvious example is Siri, the assistant that debuted in 2011 on the company’s mobile phones. The company knew it needed to take it one step further and In 2015, development of the Neural Engine chip began. which will help perform artificial intelligence functions without compromising the performance of the CPU or GPU.

For Apple, the chip was only part of the equation. “We wanted to innovate in a way that was personal and private,” said Tim Cook. The manager recalled the classic mentality of the company to produce things that improve people’s lives. That’s when the spark that would become Apple Intelligence began.

Following the Neural Engine’s debut, Apple hired John Giannandrea, Google’s head of artificial intelligence. “Our technology must merge with the values ​​we all hold dear. John shares our commitment to privacy and our goal to make devices smarter and more personalized,” Cook said in an internal email after signing Giannandrea in 2018.

During an interview with WiredTim Cook confirmed this They didn’t think about charging for extra features.like OpenAI or Google do. The head of Apple compares AI to multi-touch technology, which made possible the revolution in smartphones and tablets. Although Apple Intelligence has been in development for some time, it has not yet been fully deployed on the company’s devices.