CapCut is one of the most popular video editing apps on mobile devices, although it also has web and desktop versions. Logically and given her popularity, Meta was not going to sit idly by and announced direct competitor to the app for use with Instagram.
Like most TikTok-inspired Instagram features, Edits (the name of Meta’s video editing app) is based directly on CapCut, albeit with the kind of bombastic rhetoric that characterizes Zuckerberg’s network apps. And according to Instagram’s CEO, Edits is more than just a video editing app; It’s a complete set of creative tools..
The company aims to make it not only a standard editor, but also a source of inspiration and discovery of content created and generated using the application. In this sense, “Editing” includes a tab dedicated to inspiration, another to track first ideas, much higher quality camera than Instagramand a set of editing tools. Additionally, it also includes the ability to share drafts with friends and other creators and, logically, the ability to share videos directly to Instagram and get feedback on how those videos are performing.
Full integration with Instagram, including video statistics
Regarding the latter, this is undoubtedly one of the highlights thanks to the integration with Instagram. Edits includes a real-time video performance dashboard, with a breakdown showing participation from both subscribers and non-subscribersand metrics that include how often users skip videos or parts of them.
It makes sense that the aforementioned editing tools and the ability to use green screens or colored keys, as well as add video overlays, could not be missing. In statements to EdgeRegarding the Instagram app’s similarities to CapCut, the social network’s CEO mentions that it will actually be “very different from CapCut” and that “publications will have a much broader set of creative tools and likely a smaller audience.” .
Edits is currently available for pre-order on the App Store, but cannot be downloaded. We’ll have to wait for it because according to its listing on the Apple app store It will become available on March 13th.so we still have a month and a half before we can officially test the app.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
