Safari will add support for search engines as embarrassment, shows Apple

Artificial intelligence can soon change experience with SafariEddie Kew field, senior vice -president of Apple Services, said the company is working on Add support to search engines, controlled AI, such as embarrassment, in your web browserField

The data found out during the appearance of the executive branch at the stand for testimony during a trial to combat the antimonopoly, which is faced with Google with the Ministry of Justice of the United States. Cuecitaination that the platforms that use artificial intelligence will replace ordinary search engines.

In this sense, Bloomberg He reports that the Apple manager mentioned that sooner or later tools developed by companies such as Openai or Anpropic will become part of Safari. He even admitted that Cupertino already had some conversations with bewilderment in this regard, although he did not mention whether it was official contact or was it just a demonstration of interest.

Despite this, Eddie Kueko noted that he does not believe that some of these alternatives with artificial intelligence can break Google to become a default Safari search engine. “We will add them to the list, but it is likely that they are not a predetermined option.”He explained.

Why Apple works to withstand search engines in safari

During his testimony, Kew said that he was convinced that Google should continue the default Safari search engine. He mentioned that the economic terms of the agreement with Mountain View are the best, and that the idea of ​​losing this source of income deprives his dream. The latter is not surprising, considering that the head of the Apple services was responsible for the revision of the current terms with Losco Pichai, General Director of Alphabet.

As is known in recent years, Google pays exorbitant annual Apple amounts to be a predetermined Safari search engineIn this sense, this figure will be 36 % of the income that it receives through the Apple browser, and in 2022 exceeded $ 20,000 million.

Despite this, the rage for generative AI and search engines integrated into tools such as ChatGPT and Claude will sharply change the panorama. According to Eddie Kew Search for websites from Safari registered the fall for the first time in AprilWhat will be directly related to the increase in the use of engines driven by artificial intelligence.

Apple Executive Director also noted that before the appearance of AI, he believed that no Google’s alternative was valid. But now the panorama has changed enough to switch to non -traditional search engines Be a tangibleThe field “Now money is enough and quite excellent actors, so I do not see that this cannot happen,” he said.