Good news for the tablet market: In the first quarter of 2025, sales of tablets around the world experienced a significant growth of 8.5% Compared to the same period of the previous year, it reached 36.8 million units sold. This impulse was mostly felt by consumers by renewing devices and directing the purchasing process for the education sector. In this scenario, Continues to lead the iPad.

According to Canalys data, Apple managed to send 13.7 million iPads in the first quarter of 2025It represents an annual growth of 14%. Thanks to this solid performance, Apple has a 37.3%market share. This figure is not only the leadership but also It increases the market share of your nearest opponentThanks to various iPad options. Samsung has been sold 18.0% and 6.6 million units and the annual 5.2% decrease.

IPad is almost everyone’s favorite tablet

The first quarter of tablet sales by channels 2025

Unlike 2024 when the tablet market was bitten, growth was directed by various regional factors. In China, government subsidies and discounts for the new Moon year have provided a significant increase in demand. On the other hand, United States of America, tariff uncertainty caused a summit in imports at the beginning of the yearDespite the normalization of demand.

Beyond the two great leaders, other brands show interesting dynamism. Xiaomi, which originated from its strong presence in China, has exceeded Lenovo For the first time, 3.1 million units sold a great growth of 56%.

Lenovo also showed a healthy growth of 19%and reached 2.5 million posts. Despite a slight decrease in shipments, Huawei remains at the top 5 with a market share of 6.5%.

The report also emphasizes that tablets have gained space in the education and professional sector. 50% of commercial partners selling tablets are waiting for 2025..

Tablets are considered practical alternatives to laptops in working environments.And even as profitable changes for certain functions, more often. Government initiatives in countries such as Japan, India and Thailand encourage the adoption of tablets in the education sector through large -scale programs.

Various regional and sectoral factors contribute to this positive panorama, while the main hero remain as apple. And even though every brand strong and weak aspects and The report does not specify which one is the best selling modelCupertino’s options can boast of one of the most powerful tablets in the world, and at the same time offer more affordable models.

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