WhatsApp will not show advertising in its application (so far)

After many years to ensure that he does not introduce advertising in his statement, WhatsApp violates his promise. A few days ago, the company confirmed that advertising will reach some sections of a popular message exchange client. The news fell as an ice bucket for millions of users, although today it is known that advertising will not be applied to everyone, at least in the short term.

In accordance with PoliticalIN WhatsApp will delay advertising in the European Union until 2026Although the field for the integration of advertising into the application does not stop, the data policy for the old continent forced the goal not to apply the measure. This means that Spanish users can enjoy WhatsApp for free in advertising for a longer time.

“This new product will not be launched on the EU market until 2026,” said the Hogan, responsible for the Ireland data protection commission. “We were informed by WhatsApp, and we will meet them to discuss more problems.” The commissar added that this advertising model will be discussed with other authorities to reflect any concern about data protection.

Upon learning that WhatsApp will integrate advertising into its application, Regulators expressed concern about the confidentiality and management of dataThe field is a goal that is already faced with a fine for violating the law on European markets is related to the use of personal information for their users to demonstrate directed advertising. The authorities are afraid that the company will use the data of accounts related to Facebook and Instagram to configure ads.

WhatsApp announced this New functions were built by the “most patented way of confidentiality”The company confirmed the field that deployment will be carried out gradually around the world.

WhatsApp advertisements will then appear than planned

Although the news may seem crazy, and many are already considering alternatives, WhatsApp advertising is not what many people think. A few days ago, the company said that Advertising will not be shown in separate or group chatsThis means that you can talk peacefully with your friends without fear Banner Or a message about an interruption in the chat window.

Against, WhatsApp advertising will be deployed inside the channels and in the news tabWhich is a section where we visualize the states of our contacts. The goal is inspired by the same model that he uses in Instagram stories, inserting advertising After each specific number of publicationsThe field in the case of WhatsApp we will see advertising when we change between the states of our friends.

Given the questions about handling personal information, whatsApp said that he would rely on several edges to obtain our data. From the entrance, the client will be based on our geographical place, information about the link related to the link and how we interact with other announcements.

“Like everything we do in WhatsApp, we develop these functions in the most private way. We will never sell or share your phone number with advertisers. Your personal messages, calls and groups in which you are not used to determine advertising that you can see, ”added whatsApp.