iPhone 14 symbolizes a change in Apple strategy, and it makes sense

It’s only a short time before we can see the official presentation of the new Apple iPhone 14. If you’ve been paying attention to the rumors, then you know that the Pro and Pro Max models will have an A16 chip that will be 30% more powerful than the A15 of their current namesakes. . However, these same leaks ensure that the standard version of the iPhone 14 remains without a processor upgrade. In this regard, some consumers have the following question: How does Apple plan to sell a model “same” as above?

One of the most anticipated iPhone updates every year has to do with its processors. A jump in said component tends to open the door to a host of new features offered through the software. These include image processing, video, and energy management algorithms, just to name a few.

Many began to wonder how Apple would sell a faster and more powerful iPhone 14, but without changing the processor. Today we offer you the answer.

How is the upcoming iPhone 14 different from the current base model?

Before you start, you should compare the specifications of the iPhone 13 with those of the next model. Of course everything the information of the latter is based on hearsayAnd it’s something that until Apple officially unveils it, we won’t be able to find out much more.

The iPhone 14 will integrate Apple’s A15 processor, which is used in the company’s current family of smartphones. However, it should be remembered that this chip was produced in two versions.

While standard models had 4 GPU cores and 4 GB of RAM, Pro added 1 core and an extra 2GB to the equation. Thus, we got an even faster device, but without the need for another chip. According to technical testing, this extra power resulted in a 20% performance increase in the Pro versions, at least in graphics processing.

iPhone 14 marks the end of a strategy and the beginning of a new one

However, in the next generation, it seems that those from Cupertino have thought about changing their input terminal a bit. Instead of equipping it with a newer SoC, it will use the higher performance variant of the previous generation. Namely, iPhone 14 will inherit the A15 chip from the iPhone 13 Pro (with 6GB RAM and 5-core GPU).

Of course, this will not be the only novelty in the bowels of the iPhone 14. An improved 5G chip and a new, more efficient internal design are expected.

Apple doesn’t need to change a lot to keep making a good product.

Personally, this change of strategy seems to me more reasonable than we originally thought. Yes, reuse the latest generation processor it’s something condemned, and for obvious reasons. After all, people want to have a good reason to shell out almost a thousand dollars for a cell phone, and the increase in power is always one of the main factors.

However, only Apple can get away with such a case. Year after year, the people of Cupertino improve an already good formula. There’s not much the iPhone can do, and even the most demanding users agree on that.

Unlike some Android offerings, iOS you don’t need monstrous hardware for great performance. The optimization between hardware and software that Apple makes in their hardware is so good that they can afford not to upgrade their base iPhone’s main chip for a whole generation and still stay ahead of the competition when it comes to chip performance.

New measures in the face of component shortages

The shortage of components around the world is a problem that has affected all manufacturing companies. From console development to mobile devices like the iPhone, everyone has been hit hard by the situation. Because of this, Apple’s move also makes sense on a strategic level.

Reusing the A15 chip from Cupertino they could save a step in the production of their iPhone 14. It is known that the standard version of Apple mobile phones is very popular. For this reason, a production bottleneck could further hurt a company’s stock.

So with this strategy, Apple wants to hit the table. If there is not enough capacity to develop new processors and meet huge demand, then they will use the ones they already have and make the most of them.

This it can be quite useful even for iPhone 13. That the new iteration of the family includes the same processor will force Apple to update its current models to the same extent as their last generation brethren. After all, the iPhone 14 can’t update to iOS 21, and the 13 Pro can’t.

Apple is betting completely on its Pro versions

With the release of each new family, Apple stops selling the previous generation Pro models, but usually keeps its standard version. We currently have iPhone 13 Pro, 13 and 12.

This inevitably leads to the versions that are in the middle are the most requested in many markets. After all, the base model of the previous generation may seem “outdated” to some, while the price of the new Pro in the eyes of others is not justified. This leaves the next standard iPhone in a handy position, with a lower cost but fresh-out-of-the-oven processor.

Now the iPhone 14 with the previous generation processor will make more attention to the Pro model, after all, this is the model with the latest features that really matter, including a brand new chip. In this case, the price jump between the most basic and the most powerful version is justified. A strategy that reminds us of the launch of the iPhone X and 8, the latter completely overshadowing its more modern sibling.