New iPhone SE helps Apple grow in Europe in a falling market

New information from Counterpoint Research reveals that the third-generation iPhone SE has greatly contributed to Apple maintaining its market share in Europe and increasing shipments to other brands.

by Mauricio Martinez on iPhone

Thanks to new data based on a recent study by Counterpoint Research, Third-generation iPhone SE drives increase in smartphone shipments in Q2 2022. One of the reasons is that it can connect to 5G networks.

iPhone SE remains stable and gains market share

This news is very encouraging for those coming from Cupertino. Despite Smartphone shipments down 11% across Europe, they’re the only ones holding steady other than increasing their numbers. It’s even more encouraging considering the iPhone SE is not well received in the United States and other countries.

How big has Apple grown in Europe? About 21% to 24% each year, 3% compared to the previous year’s quarter. In summary, the 11% decrease in the quarter is interpreted as 40 million units. Lowest level since 2020. On the other hand, Samsung managed to maintain its shipment and market share.

Smart mobile shipments Q2 2022

Smartphone shipments in Q2 2022. Data from Counterpoint Research

A mix of results and a not so encouraging future for the market

In the words of Jan Stryjak, deputy director of Counterpoint Research, he states that there was a mix of results in the quarter analyzed. The year-over-year comparison addresses the complexity of what the mobile market really is. There is a significant change compared to 2021 although the next reality is not at all positive. In addition to the increasing political tensions arising from the events between Russia and Ukraine, some European countries will face a possible recession.

Duration iPhone SE is an interesting bet, It will be relevant to see her grow from this point to the next when she turns 1 year old.. From being rejected by most of the public and critics to being a potential lifesaver for smartphone sales.

iPhone SE 2022

iPhone SE (2022) design leaves a lot to be desired for some users

It doesn’t have the most innovative design but the features that make it an attractive option come in. The A15 Bionic chip, which will remain in effect for next year with the launch of the iPhone 14, a 12 MP camera with Deep Fusion, Smart HDR 4 and iP67 waterproofing. Finally, will it be able to convince Android users to switch to iPhone? There are reasons to see the cheapest iPhone in the current Apple catalogue.

We would like to know your opinion. Comment!

Source: i Padizate

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