Apple is registering the name of its long-awaited AR/VR glasses

It still remains a mystery when Apple will introduce its rumored augmented or virtual reality glasses. However, this time we have something more tangible than just rumors. Apple has officially registered the name of its augmented reality glasses: RealityOne.

This was probably done in preparation for the presentation, which, according to rumors, may take place somewhere in the first months of 2023. In this way, the company guarantees that no one else will use this brand before the product is introduced. officially.

As indicated from bloombergApple applied for exclusive use and registration of rights to names “Reality One”, “Reality Pro” and “Reality Processor”.. And not just in the US, as registration requests have been made all over the world: the US, the entire EU, the UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay.

RealityOne could have been the name of the first Apple glasses

However, the trademark registration was not done directly by Apple. The company usually does not apply under its own name for trade names that are not on the market, so as not to arouse suspicion. This was done, as in other cases, through an intermediary: Corporation Trust Co. It is this company that appears as the owner of Immersive Health Solutions LLC, which is the applicant for registration of Reality. One, Reality Pro and Reality Processor.

Keep in mind that this does not mean that they are the final names it enters the market with. Also, at the moment we only have apps. Regulators have yet to approve Apple’s exclusive right to use it, so things could change before Apple finally introduces its VR headset.

However, this is not the first time we read the word “Reality” along with rumors about Apple glasses. Apple-related trademark filings also surfaced earlier this year for the realityOS name. which operating system will manage the glasses and related products. Like watchOS for Apple Watch or tvOS for Apple TV.

Apple’s first augmented reality headset, codenamed N301, is expected to be one of the most powerful and expensive models on the market when it launches, which looks set to shake up what is currently a very niche market.