The future of Apple is also in the announcements

Apple wants advertising to be as important to its business as hardware, through the production and sale of devices such as the iPhone or services such as Apple Music or iCloud. company as detailed Financial Times, implements various strategies that will allow him, according to industry analysts, grow your advertising business and move from $4,000 million in revenue today to $30 billion over the next four years.

According to the aforementioned media outlet, the Cupertino-based firm looking for new talent for its advertising platforms division. It currently consists of a team of 250 people and could increase to 466 when the company fills 216 available vacancies. This, in particular, is four times more than in the state of this unit in 2020, where at that time there were barely 56 people.

The increase in the advertising space team is in line with the company’s plans announced a few weeks ago. Bloomberg. The media claims that Apple intended to show ads on several of its services and platforms. Apple, in particular, could run ads in the App Store, and these could be extended to apps like Maps, Books, or Podcasts.

As a result, the company has been able to see very significant growth in its advertising business compared to what it was generating at the end of 2020. According to Evercore ISI, Apple barely made a billion dollars from its advertising business in 2020. this year, that figure is nearly $5 billion. The aforementioned research firm predicts that Apple’s advertising business will generate about $7,300 million in 2023; in 2024 about $12 billion; in 2025 almost $20 billion; and in 2026 advertising revenue exceeds $30 billion.

Apple plays with its privacy measures as an advantage

Apple also you can take advantage of one of the most important privacy features to grow your advertising business. A privacy feature that has actually done a lot of harm to other companies that also heavily base their business on ads. Among them is Meta, the parent company of Facebook and Instagram, which believes its poor quarterly results are partly due to Apple’s privacy measures.

We’re talking, of course, about App Tracking Transparency, an option that allows users to choose whether they want the app to track and collect their movements for advertising purposes. The fact that companies like Meta can’t serve interest-based ads may lead companies that want to advertise to choose to do so through Apple.

But the Tim Cook-led firm has always—or at least still— didn’t want to advertise my business. Claiming that in 2018 even (and according to the quote Financial Times) who could make “a lot of money” if the customers were their products. But that Apple decided “not to do it.” In any case, despite Cook’s controversy, Apple’s advertising business will be significantly smaller than Google’s ($209 billion). Also to the Meta ($115,000 million).