Why is the iPhone 14 and 14 Pro more expensive in Europe?

iPhone 14 and iPhone 14 Pro Max they are more expensive than ever. Especially in Europe. Apple inevitably – and predictably – raised the price of the four new variants in Spain and other Eurozone countries, starting at €1,009 for the iPhone 14 and up to €2,119 for the larger storage variant. from iPhone 14 Pro Max. It’s the same, For the first time in 5 years, the Cupertino company raises prices for new modelsafter all, previous generations, despite the novelties, always kept the cost.

In the United States, in fact, new iPhones are priced exactly the same as their predecessorsThat’s when they went on sale: $799 for the cheapest version of the iPhone 14 and $999 for the iPhone 14 Pro.

But let’s look at rising prices in Spain and other European countries compared to their predecessors. In particular, the 128GB iPhone 14 is 11% more expensive in European markets compared to its iPhone 13 predecessor; iPhone 14 Pro is 14% more expensive; and iPhone 14 Pro Max are 16% more expensive than iPhone 13 Pro Max.

Then, Why is it more expensive in Europe? There is a justification for this price increase that goes beyond inflation.

Euro parity against the dollar is the main reason for the rise in price of the iPhone 14

One of the main reasons for this growth in the previous we can attribute this to the parity of the euro against the dollar. Currently, both currencies have the same value (1 euro is equivalent to 1 US dollar), and this is definitely not in Apple’s favor.

The value of the euro has been above the dollar for many years, allowing the company to earn more incomeWell, let’s remember that Apple converts all of its income into dollars since it is a company based in the United States. Convert iPhone prices to include EUR and USD value, so will devalue your profit compared to other years.

Can we also link the iPhone 14 price increase to inflation? In a sense, yes, because inflation This is one of the reasons for the parity of the euro against the dollar. Also from higher prices for many other technological goods. However, the fact that Apple did not raise prices in the US suggests that the company did not make the iPhone 14 Pro and 14 Pro more expensive because everything is more expensive now. That’s exactly what happened to the MacBook Air just a few months ago, when it cost €1,219, up from the €1,129 it cost last year.

However, this price increase is not good news for users looking to buy a new iPhone in Europe. Not only because they are up to 16% more expensive than previous generations, but also because last year’s models are not underestimated due to a rise in price. Thus, the iPhone 13 still costs 909 euros in the company’s online store.