Apple’s Mixed Reality Glasses Coming in 2023, But They’ll Be Impossible to Get

This year we talked ad nauseam about Apple Mixed Reality Glasses, waiting for a launch that hasn’t happened yet. The strongest clues point to the device’s long-awaited debut in 2023, with a new rumor pointing to its mass production starting next March. However, the real novelty is that its initial availability will be much more limited than expected.

As reported DigiTimes, Apple’s mixed reality glasses will be assembled from the end of the first quarter of 2023. This work will be exclusive to Pegatron, one of the Cupertino firm’s regular suppliers. Moreover, this indicates that the official presentation of the device will take place in April.

But, as said at the beginning, the really remarkable fact is that the device will hit the market in much smaller quantities than originally expected. Specifically, this indicates that estimates of annual shipments today will from 700,000 to 800,000 unitsthe figure is significantly lower than the 2.5 million that was considered in principle.

The aforementioned environment also indicates that Apple will be channeling its mixed reality glasses. mainly to “commercial markets” — whatever that means — and that its price will be high. “For manufacturers in the supply chain who benefit from bulk orders, this is not a particularly lucrative order,” he says.

Apple’s mixed reality glasses will have very limited availability

Jan Selb

If the data about DigiTimes confirmed, the debut of Apple’s mixed reality glasses will be given with a very small sample. Please note that “units shipped” is not the same as “units sold to the general public” as they represent the number of units that have found their way into the hands of distributors or retailers.

In any case, it is not entirely clear where the strategy of those led by Tim Cook will come from. Will this helmet be a product primarily for developers? Or does Apple want to test the situation with a small number of mixed reality headsets, expecting availability to increase based on demand? Today it is impossible to know, and everything that will be said will simply be the subject of speculation.

The report says that despite not being Apple’s highest-grossing product, your partners are ready to go deep. On the one hand, because they believe that this is the best way to show their technical capabilities and be taken into account in future projects. On the other hand, because working for those on the block makes it easier for them to get funding.

A new rumor about Apple’s mixed reality glasses reinforces speculation that we’ll see them in action in 2023. However, it is slightly different from previous leaks. According to Ming-Chi Kuo, Cupertino representatives may announce the product in January in order to launch it in the second quarter, closer to WWDC. Whatever the case, the Californians seem to be in the final stages of developing a product that has been in development for over 7 years, with endless failures.