The real reason Jony Quince left Apple, according to new book

When Jony Ive announced his departure from Apple, many expected it to be the beginning of the end for the company based on its devices. The famed iPod, iPhone, and iMac designer was tired, and management’s decisions seemed to be working against him. Today’s report from The newspaper “New York Times offers a look at Quince’s departure and why the Briton left the company.

The report is an excerpt from a book After Steve: How Apple Became a Trillion Dollar Company and Lost Its Soul, written by Tripp Mickle. The book is based on more than 200 interviews with former Apple employees, friends and colleagues of Ive. This confirms many of the rumors that have surfaced since his departure in 2019, mostly internal conflict due to change of leadership in the company and friction with different departments.

As mentioned at the time, The departure of Jony Quince began to be determined after the launch of the Apple Watch.. The smartwatch was Quince’s first product after the death of Steve Jobs and served as a catharsis. In the same time, conflicts in the perception of the product and its promotion became apparent between the designer and the marketing team.

While Ive was betting on the seduction of the fashion industry, advertisers wanted the Apple Watch to be geared towards physical activity. Friction between the two reached its peak during the announcement of the device. Jony Ive wanted a flashy white tent and a $25 million budget; marketers were looking for something more traditional, relevant keynote speeches conventional technology.

Jony Ive lost support after the death of Steve Jobs

Although Jony Ive got his way, the Briton told his colleagues that the discussion about the event and marketing made him feel like Apple didn’t support him. The British will later take a break after they test one of the most difficult years in the company.

At that time, bloomberg reported that Jony Ive was ‘deeply tired’ and stopped going to the office every day. burn out was not the only one, because, according to people close to Quince, the designer he is tired of dealing with his colleagues. After Jobs’ death, the Briton was in charge of product design and marketing, the second of which represented the most conflict.

Jony Quince He also disliked Apple’s transition to a service company.. The chief designer complained that the company had hired business executives, or, as he called them, “accountants.”

Ive ceased to be relevant in Tim Cook’s Apple

The sad reality is Ive’s presence was less necessary in the new Apple. Although his work was instrumental in Apple’s success, demand for the devices declined.

Jony Quince’s loss of interest was reflected in the famous meeting to determine the final design of the iPhone X. After a three-hour wait, twenty of the best software designers presented the terminal’s new features to Quince. In the end, I left without offering Feedback visitors, which would never have happened in his best years at the company.

Jony Quince’s departure was “peaceful” in 2019. A famous designer has ended a strained relationship thanks to a CEO who pays little attention to the design of his products.

Currently, the Briton is collaborating with various companies through his LoveFrom studio. The most recent report concerns a multi-year contract with Ferrari to work together on various products. It is possible that electric car is Jony Quince’s next big thingthough we’ll have to wait until 2025 to find out.