Thus, Xiaomi’s sales in the second quarter of the year fell by 25.5%, OPPO – 24.6%, Vivo – 21.8%. Analysts attribute the decline to the financial crisis, covid restrictions in the Chinese market. Only one company – Honor – grew 125%. Evgeny Kharitonov, editor-in-chief of Ferra.ru, believes that this is due to aggressive prices. Usually Honor smartphones cost even less than Xiaomi and Realme. There is also a novelty effect, a relatively low base, and the Chinese public’s warm feelings towards the “legal successor” of the Huawei mobile division.
As for the stability of Apple and Samsung, according to Kharitonov, it’s not just about loyalty to proven brands. While Apple has a large brand presence in various markets, Samsung has two factors at work.
In the Russian smartphone market, after the separation, the share of Apple and Samsung is actively gained by Chinese manufacturers, primarily Realme and Tecno.
Source: Ferra
