Sales of the iPhone 14 Pro continue to improve to a level where Apple cannot produce enough units to meet demand, while the model’s marketing figures iPhone 14 Plus far below expectations.

It looks like the iPhone 14 Plus is the company’s phone with the apple logo that is the least bit bitten by consumers. A few weeks ago, we learned that Apple had to stop mass production of the iPhone 14 Plus because sue it was very low.

An analyst now known as Ross Young (via 9to5mac) claims: Demand for iPhone 14 Plus continues to fall. So much so that the forecast for unit shipments is expected to be “close to zero” throughout December.

iPhone 14 Plus sales have been a huge failure

According to information provided by Ross Young, Apple’s supply chain display supply is 10% more than the 2021 iPhone 13 series, which is a significant improvement over 2022 sales.

In other words, although the iPhone 14 Plus model does not have good numbers, the general sales of iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max save the market share of Cupertino company.

Unfortunately, iPhone 14 Plus sales are far below expectations. This is because of the many differences between the iPhone 14 Plus and iPhone 14 Pro, such as the design. Dynamic Island, Always-on displayTechnology Promotion or chip A16 Bionicamong others.

These were the words of Ross Young:

“Note, iPhone 14 Plus panel shipments are expected to be near zero in December based on demand for this model.”

Last year, Apple was greatly disappointed with the iPhone 13 mini as its sales were a huge failure. Consumers don’t want to buy smartphones this small anymore, and that’s why Apple is the ideal strategy. launch a smartphone with a much larger screen but more affordable Didn’t work better than other models in the series.

Apple will have to stop production of the iPhone 14 Plus to balance supply and demand. Offering an outstanding discount on iPhone 14 Plus sales could be a good solution, and Black Friday week would be an ideal opportunity for that.

Another alternative for Apple – more complex at this point – would be to develop an iPhone 14 Plus with a smaller storage capacity to cut costs. It is worth noting that the iPhone 14 Plus with a storage capacity of 128 GB is on sale. 1,159 €If the base price of the 128 GB iPhone 14 Pro is 1,319 €. Minimal price difference in relation to a vast difference in hardware. Again, Apple was clearly wrong in its strategy. Will we only see three iPhone 15 models next year?