Apple hits the brakes and drastically reduces its Apple Car ambitions

Latest posts about apple car they pointed to a vehicle straight out of a sci-fi novel. A car without pedals and a steering wheel that could move around the streets completely autonomously. However, according to information from Mark Gurman (bloomberg), representatives of Cupertino finally decided to put on the brakes and focus on a more realistic goal. Of course, this sharp turn caused a delay in the launch of their product.

According to the above media, the first version of the Apple Car yes, it will have pedals and steering wheel. Also, its autonomous driving system could only work on roads.

Obviously, this goal is far from what was originally known about Project Titan, but this is the path that the company decided to take after many obstacles that arose. Not to mention that the Apple Car team has lost a large number of engineers in recent months; not forgetting all the senior executives who left the project and the company over the years.

bloomberg details that most of the difficulties the Apple Car company is facing are mainly due to Lack of industry experience. While they were able to introduce new product categories to the consumer technology market, none of their previous work came close to developing a car.

Adding to the above is the fact that Apple also has to deal with the challenges of building a self-driving car. No manufacturer has created a bug-free standalone system to date, and Apple is no exception. Just for this obstacle his vision of a car without pedals and steering wheel remained a dreamat the moment…

Apple Car is now betting on a more traditional design

This notable change in strategy will, of course, affect the final design of the Apple Car. They are currently working on a new proposal that is under development. “pre-prototype”. The goal is to complete it by the end of 2024 at the latest; as its intention is to start the testing period in 2025.

Now, those in charge of Tim Cook know that the Apple Car must be different from the competition in order to succeed. Among the features of the new car will be, for example, the possibility enjoy movies or video games while autonomous driving is active. The system will notify the driver when he needs to return to manual control in order to navigate city streets safely. This novelty, yes, will initially only be available in the United States.

But where the Apple Car can really make a difference is in the internal computer that will make all technology rollout possible. Gurman claims that this computer, known internally as “Denali”, has a processor that is roughly equivalent in performance to four high-end chips in a Mac. If the M1 Max is already doing wonders, imagine what four of us can achieve. However, the source indicates that Apple may reduce its potential to reduce product costs.

The same chip, of course, will be responsible for processing autonomous driving. Apple Car will rely on camera and sensor system to determine your exact location, determine paths and measure distances to other objects. Secondly, owners could control the vehicle remotely in emergency situations.

A rather interesting point in the report is that for some of the AI ​​features, Apple chose to resort to cloud processing. In particular, to the infrastructure of Amazon Web Services.

Apple car won’t be cheap

Apple has prioritized the growth of its services division in recent years, and with Apple Car, they will continue to do so. Gurman says the company plans to offer its own insurance programmuch needed in any newly purchased car.

When will the Apple Car be released? If your new plan is working as expected, car will be available during 2026. Its price, yes, would not be within the reach of all pockets. Gourmet talks about cost over $120,000although Apple intends to make an effort to bring that down to $100,000.

Given the roller coaster that the Apple Car has been on, it’s hard to guarantee that this new vision will materialize. Of course, no one can deny that the new tasks are much more realistic. Apple may not have an impact on the entire market, as it did with the iPhone, but it will have a product ready to sell and, above all, a solid foundation for future improvements.