Apple will introduce mixed reality glasses at WWDC 2023

Apple is preparing to introduce its mixed reality glasses during WWDC 2023, a global developer conference taking place from June 5th to 9th. Assures Mark Gurman, who believes that this will be one of the most important events in the history of the company. The journalist has an impeccable reputation when it comes to future products or services of the Cupertino company. There have been various rumors in recent weeks that they have been delayed.

In his Newsletter On Sunday, Gurman explains that Apple’s mixed reality glasses will become a star keynote address inaugural, although other products will be released, such as new laptops, as well as updates for operating systems such as iOS 17, iPad OS 17, macOS 14. In addition, it is emphasized that watchOS 10 will be an actual update for the Apple Watch operating system. system. They are also announcing xrOS, a new mixed reality operating system, along with a development kit.

If the mixed reality headset is introduced, it will be the first major product launched by Apple since 2015, when the first Apple Watch was introduced. It happened during a special event in September, where the iPhone 6 with a new design was also announced.

The mixed reality glasses will present a very specific story to the developers. Given that at launch they are accompanied by a large number of applications and real-world applications. According to Gurman, many sessions will focus on how the App Store works.

Apple’s mixed reality headset will be slow to hit the market

Apple’s mixed reality headset will be slow to hit the market. This is unlike the company’s other products, which have had almost instant success. In fact, they plan to produce “barely” one million units in the first year. By comparison, Apple sold 10 million apple watch within the first year and 10 million iphone in his sophomore year, when he was taken to countries outside the United States.

Apple’s goal is to put on the table a new paradigm of human-machine interaction. Something that we have never seen or experienced on a mass level, where graphical interfaces no longer limited to a rectangular screen. The company hopes that augmented reality glasses will eventually replace the iPhone – and smartphones in general – as our most personal device.

There is also an economic issue. The mixed reality glasses are rumored to cost $3,000. put into the future wearable very far from the end user. Personally, I find it hard to believe that a company that understands the consumer best in terms of technology would take such a step. Apple has no problem waiting and being late until it finds a way to offer devices at affordable prices to its end customers. The ability to produce them on a large scale and with real utility.

Selling a new product for $3,000, with no specific use cases, small scale, and very developer-focused, sounds like Google’s strategy, not Apple’s. Perhaps what we will see at WWDC 2023 is development kit which is not available to end customers.

New laptops during WWDC 2023

In addition to the possible presentation of an AR headset, Apple plans to showcase new laptops during WWDC 2023. Last year they released a 13-inch MacBook Air M2, and this year it looks like they will release a model with a slightly larger screen. inch M2 processor.

They are also working on a cheaper 13-inch MacBook Pro, 24-inch iMac M2, and new Mac Pros with Apple chips, according to Mark Gurman. All of these new models will be introduced in 2024, but we won’t see them all at WWDC 2023.

WWDC 2023 starts July 5th. It will take place at Apple Park and begin with a keynote where all new product and operating system announcements are expected to be made.