In November 2021, the UK competition authority closed the operation of acquisition of GIPHY by Meta UK authorities have wronged the US company again at its headquarters appeal
GIPHY is a platform created to facilitate: Share GIFs, animated images. GIHPY is now natively integrated into many messaging applications, forums, and social networks, including Twitter. The popularity of the platform, which is now so entrenched in many competing Facebook services, has shocked several analysts.
The risk is that by owning GIPHY, Meta will have the opportunity to access TikTok users’ data – to name one of the social networks that use the service – and thereby gain an undue advantage. After the initial shutdown imposed by the British authorities, Meta promptly challenged the decision and appealed.
And only thel Competition Tribunal of the United Kingdom has wronged the multinational founded by Mark Zuckerberg again.
The takeover of GIPHY, the jury of CATthreatens to further strengthen Meta’s dominant position, weaken competition within the market for social platforms and messaging applications. The CAT rejected five of the six arguments in support of Meta’s appeal and instead accepted the company’s warranties regarding the processing of the information of users registered with the services of third-party companies. But the latter – several observers are now noting – was one of the main points of the first shutdown imposed by the antitrust in December of last year. The suspicion is therefore that the game is not over yet.
Source: Lega Nerd
