Tesla is the undisputed leader when it comes to electric vehicles. And for years, that has been the key to moving towards these powertrains, which are more environmentally friendly and also technically superior to conventional internal combustion engines. However, this leadership has an expiration date: 2024.
Report Bloomberg Intellect indicates that the group Volkswagen, which brings together brands such as Seat, Cupra, Volkswagen, Audi, etc., will produce more electric vehicles than Tesla from this year.. Elon Musk’s company will be in second place during the aforementioned period, followed by Chinese manufacturer BYD, which could become the third electric vehicle manufacturer in 2025.
Forecast Bloomberg Intellect about Tesla and Volkswagen This may come as a surprise, but it is quite plausible. The Volkswagen Group is pursuing an aggressive electrification strategy, launching new models at regular intervals and trying to cover all possible market niches (SUVs, hatchback, etc.).
The group also has an important card in his deck: economies of scale. Except in special cases, all group brands are based on the same platforms, the same R&D and the same suppliers. Proof of this is that the Cupra Born is nothing more than a sportier version of the Volkswagen ID.3, or that the Audi e-Tron GT has a lot in common with the Porsche Taycan. This strategy, which is not entirely new in the automotive world, has several advantages, the main ones being cost reduction and simplification of the production chain.
Another key factor in sorpasso from Volkswagen to Tesla market niche that each company occupies with its catalog. The German group, through all its brands, plans to offer cars from inexpensive (best selling) to high-end sports cars (those that leave the most benefits). Instead, Tesla focuses on the middle and upper segments of the market (more profitable, but smaller volumes). So it won’t be a surprise if Volkswagen, which is really attacking the most popular segments in terms of sales numbers, manages to sell more electric vehicles than Tesla in the not too distant future.
To make a comparison with the technological world: Volkswagen will be similar to Samsung, with solutions ranging from cheap to high quality products; at that time, Tesla will be the equivalent of Applefocused on the middle and upper segments of the market, which usually do not generate the largest volume of sales, but are the most profitable.
Herbert Diess has already suggested that Volkswagen’s sorpasso with Tesla was close
projection Bloomberg Intellect corresponds to what was on the table at the Volkswagen management. This was stated by the CEO of the Volkswagen concern Herbert Diess. CNBC a month before this report was published, that they expected to overtake Tesla in electric vehicle sales in 2025.
On the other hand, Japanese and American manufacturers, according to the aforementioned report from Bloomberg Intellectthey won’t be able to compete for one of the top three spots until the end of the decade.
Source: Hiper Textual
