Discover Brazil’s main fitness trends in 2024

This text was written by a TecMundo columnist; Learn more at the end.

After learning about fitness trends around the world, today we will see what we can expect in Brazil in the fitness market in 2024. This marks the 5th consecutive year that Brazil has participated in the American College of Sports Medicine (ACSM) survey.

While we follow the North American model in many ways, the #1 fitness trend in the world and in the United States is – wearable technology ranked only 13th nationally.

Discover the 10 main trends and prominent trends of our country.

10. – Physical activities outdoors

environment search billboards It seems to have exploded during the pandemic, when more space in nature was sought, initially for safety due to social distancing, but also for the synergistic benefit between physical activity and human contact with nature.

Data shows that we spend 90% of the day indoors, so Exercise time is an opportunity to get outside. Moreover, as in the next trend, there is also the chance to socialize and discover new places.

9. – Walking, running, cycling groups

“We experienced a great popularity in sports consultancy at the beginning of the last decade. Running/cycling bands have moved from a “luxury item” to a real workout option for those looking for a new challenge or an option for those avoiding indoor workouts. The advantages are numerous, but the most frequently reported are: diversity in training locations, contact with nature, stress relief, personal challenges, socialization and a sense of belonging,” says Nivaldo Kammers Junior, Trainer and Owner of Viva Bem Racing Advisory.

8. – Disease and condition rehabilitation programs

Here, exercise comes to the fore in the treatment of heart patients, hypertensive patients, diabetics and many other diseases and health conditions.

7. – Measurement of physical activity results

Improvement in the collection and analysis of exercise-related metrics is a growing concern and may primarily impact the performance of those willing to delve deeper into some methods.

Read more:

6. – Exercise for mental health

Considering that Brazil has proven to be a very anxious country, in addition to the significant and increasing prevalence of depressive symptoms, exercise has also proven to be an effective tool in preventing and treating mental health disorders.

But there’s a paradox in this relationship: People with disorders may want to exercise, but their condition may make it difficult to do so. Research has revealed that it is important for those suffering from anxiety to seek professional support and develop strategies to increase one’s motivation in order not to give up.

I believe an important part of the process of improving people’s relationship with exercise involves recognizing the most immediate benefits of this behavior. These are directly related to mental health and happen in the moment: improved mood, pleasure, enthusiasm and increased focus.

5. – Traditional strength training

The popular bodybuilding continues firmly in the rankings. The change in the gym scene in Brazil is remarkable; large chains dominate the market. At the same time, science is increasingly recognizing the importance of strength training for health. The recommendation is 2 and a half hours of aerobic activity per week, in addition to at least two strength training sessions for adults and three for seniors.

4. – Functional training

“Functional Training has gained ground in the market since the 2000s; Its basic foundation is training that uses exercises based on human movement patterns, such as lifting, jumping, throwing, among others. Some concepts have changed since then, today the main vision of Functional Training is to look at movement with the aim of finding out what it is that limits or compensates for movement in particular joints and to adjust this through compensatory exercises, often preserving the initial essence. based on movement patterns”, Prof. Dr. Affonso Kulevicz conceptualizes and implements Functional Training in practice at the BK Training gym in Florianópolis.

3. – Personal training

Personalized service in gyms continues to be a strong trend. Considering the difficulty many athletes have in motivating themselves to exercise, a companion can make a difference. Highlights of this service include: goal setting, physical fitness assessment and personalized prescription.

2. – Exercise for weight loss

Despite exercise’s known limitation in affecting body fat loss, it is an important part of treatment.

1. – Fitness programs for the elderly

We were the only country in the world that showed this trend in the first place. needs of the generation baby boom Elderly people should also be taken into consideration, especially in the atmosphere of the environment. We need to make gyms more suitable for this audience by paying attention to the lights, volume and type of music.

Remember that at the end of the day, the best exercise routine is always the one you do consistently, and your personal disposition will help in this regard.

***
Fábio Dominski He holds a PhD in Human Movement Sciences and a degree in Physical Education from Santa Catarina State University (UDESC). He is a university professor and researcher at the Laboratory of Sport and Exercise Psychology (LAPE/UDESC). he is doing scientific dissemination on social media there podcast available on Spotify. Author of Physical Exercise and Science – Facts and Myths.