I can decisions that you make When you make a purchase, they do not indicate what your political ideology is, and how your brain processes these solutions. This is the conclusion of a study recently published by scientists from Several American universities and English. Other studies in the past indicate that what we buy may be due to the fact that we vote, but it is focused on the fact that Neurobiological.
And, according to this investigation, even if they finally buy the same thing, the brain Republican and democrat They work completely differently to make the same decision. In the study, Republicans and Democrats were taken into account because they are two great parties of the United States, where all participants voted. However, they are extrapolated results conservative or liberal ideologies From any country.
Analysis of this type of problem from a biological point of view has a great sense if we take into account that it is evaluated, that 50% of our political ideology This comes from our genetics. Of course, there are environmental factors that can intervene. Nevertheless, biology can do a lot, so the brain often plays an important role. And since politics is everywhere, including the milk that we bought at the supermarket, these scientists decided to analyze such decisions, and not those that we make in the elections. In the end, they are all connected with each other.
Political ideology of milk and eggs
Before starting the study, the candidates of the participants had to indicate whether they were considered Republicans or democratsThe profiles then selected a sample of 100 people from 18 to 55 years old, where the differences in Gender, age, income or ethnicity They were uniformly distributed between two political groups. Thus, many prejudices will be avoided.
As soon as the sample was selected, everyone was distributed 50 dollars And then they had to choose between a wide range of eggs or containers for milk for purchase. That which did not spend money could save this.
These two products were selected, not the others for two reasons mainly. First, they should have been Basic foodsAlmost everyone has it at home. As for the second, these are products that can easily differ from your brand. If we see some eggs outside their container, we do not know which brand they belong to. The same thing happens with milk. In addition, as an additional advantage, these are products that give a lot of them Various forms of production. For example, in the case of eggs, they can come from chickens raised in freedom, in cells or in pens. With cows, they can be grass, limited, with or without hormonal … There are many options.
Scientists believed that political ideology can be associated with decisions related to both the price and this method of production. Therefore, they drew attention to their purchases, as well as The activity of your brain While they performed them.
What your brain tells about you
All participants have passed Functional magnetic resonance While they decided What eggs or milk are boughtThe profiles in this way can be seen in brain activity related to areas that were associated with political decisions.
They focused on several regions, but especially Left insula, pregnant and upper frontal.
The first is more associated with internal sensations and subjective thinking and was much more active, while the Republicans analyzed labels. On the other hand, the last two areas related to episodic memory, social knowledge and analysis of political information were mainly activated by volunteers who have defined themselves as democrats.
This shows that, although, finally, decisions can be the same, for example, for economic reasons, people with various political ideology in terms of Raznaya process information that comes to them. This is applicable to political decisions, of course, as well as to daily tasks, such as Choose a marsh of milk.
In fact, the connection was so great that when the political ideology of a person was undertaken, simply analyzing the activity of his brain when choosing milk or eggs, he was right In 80% of attemptsThe profiles so they tell us that politics is not everywhere.
Source: Hiper Textual
